Denis Theinert

De-Escalation Architect — SAP Cloud Commerce
📍 Heide, Schleswig-Holstein, Germany 🏢 SAP SE 🌐 linkedin.com/in/denis-theinert-29727638

Cross-team owner of business-critical situations on SAP Cloud Commerce, leading Major Incident Management for disruptions and degradations, coordinating global technical teams under pressure, and driving the resolution, communication and follow-up that gets customers back to green. Now building on that incident-command foundation as an incoming DevOps Engineering Expert.

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About

As De-Escalation Architect on SAP Cloud Commerce, I own the cross-team management of business-critical situations, from disruptions to degradations, from first signal through to resolution. That means running Major Incident Management: assessing service impact, pulling in the right technical teams across EMEA/APJ/AMER, driving the room toward restoration, and keeping internal and executive stakeholders aligned throughout. I work closely with Problem Management to turn every incident into corrective and preventive action, so the same failure mode doesn't come back. It's a role built on technical depth, calm-under-pressure coordination, and clear communication across every level of an organization.

That comes from years of building technical credibility at SAP SE, moving up through Technical Account Management and escalation leadership into the De-Escalation Architect role. I lead incident response as someone who understands the systems involved, not just the process around them. I'm now building on that foundation as an incoming DevOps Engineering Expert.

Fluent in English and German, with beginner-level Chinese. I'm a strong communicator and presenter with sharp analytical and problem-solving instincts, learn quickly, interpret information accurately, and work comfortably across levels, from engineers to executives. Colleagues call me an all-rounder and a problem solver.

Specialties: Major Incident Management, Cross-Team & Cross-Functional Leadership, Business-Critical Incident Response, Executive & Stakeholder Communication, Problem Management, ITIL Service Management, Global & Multicultural Team Leadership.

Experience

SAP SE / SAP Hybris Jul 2017 — Present
Jul 2024 — Present

De-Escalation Architect, Team Lead — SAP Cloud Commerce

SAP SE · Full-time
Munich, Bavaria, Germany · Hybrid

Own cross-team management of business-critical situations on SAP Cloud Commerce, including disruptions and degradations, leading Major Incident Management from detection to resolution. Assess service impact and pull in the right technical teams to resolve swiftly; use Dynatrace for proactive issue detection to prevent downtime before it escalates. Drive internal and external communication up to executive level throughout an incident. Partner with Problem Management to convert incidents into corrective and preventive action, and lead a global team (EMEA/APJ/AMER) through it all.

Nov 2021 — Jul 2024

MCC De-Escalation Architect, Team Lead — Cloud Commerce

SAP Hybris · Full-time
Munich, Bavaria, Germany · Hybrid

Took on team lead scope for the first time in this role, building out the global (EMEA/APJ/AMER) de-escalation team alongside the existing individual-contributor workload of managing business-critical situations end-to-end. Grew the practice of proactive issue detection via Dynatrace and closer cooperation with Problem Management into a repeatable process for the team.

Nov 2020 — Dec 2021

De-Escalation Architect

SAP Hybris · Full-time
Munich, Bavaria, Germany

Owned SLA-based degradation and disruption events for SAP Commerce Cloud globally: judged active alerts to determine whether to trigger the Major Incident process, then coordinated the technical teams needed to resolve the issue while providing customers with meaningful, ongoing updates throughout.

Jan 2019 — Nov 2020

Senior Technical Account Manager

SAP Hybris
Munich, Bavaria, Germany

Promoted on the strength of managing a strategic account taken on ahead of the promotion; continued to own that account as Senior TAM while mentoring junior Technical Account Managers.

Jul 2017 — Jan 2019

Technical Account Manager

SAP Hybris
Munich Area, Germany

Managed and escalated customers' technical support, service and infrastructure issues through to resolution, interfacing with customers on-site on the day-to-day operation of SAP Hybris Cloud Services and proactively flagging risks before they became problems.

FalconStor Software GmbH Jan 2009 — Jun 2017
Jan 2013 — Jun 2017

EMEA Senior Technical Support Engineer

FalconStor Software GmbH
Greater Munich Metropolitan Area

Provided EMEA-wide technical support for the VTL and SIR products, handling Major Incidents and diagnostics beyond other support levels' capability, and conducted post-mortem analysis to design corrections that prevented recurrence.

Jul 2009 — Dec 2012

Level 3 Technical Escalation Manager EMEA

FalconStor Software GmbH
Munich

Led Level 3 technical escalations for the VTL and SIR products across EMEA, including fixing bugs and creating patches that required code changes, and handled Major Incidents end-to-end.

FalconStor Software Jul 2006 — Jul 2009 · Taichung, Taiwan
Jul 2008 — Jul 2009

QA Engineer

FalconStor Software
Taichung, Taiwan

QA for the VTL and SIR products, including test plan development, black-box testing and stress testing.

Jul 2006 — Jul 2008

Software Engineer

FalconStor Software
Taichung, Taiwan

Developed the Java console of the IPStor product (now NSS/CDP), including new features and global reporting.

aicas GmbH Jul 2002 — Jul 2005 · Greater Karlsruhe Area
Jul 2002 — Jul 2005

Apprenticeship, Software Engineering

aicas GmbH
Greater Karlsruhe Area

Ported in-house development tools to embedded Linux systems across various processor architectures.

Skills

Incident & Service Management

Major Incident Management Cross-Team Management Business-Critical Incident Response Problem Management Customer Escalation Management ITIL Service Management Disaster Recovery KPI Reporting

Leadership & Stakeholder Engagement

Team Leadership Global & Multicultural Team Leadership Technical Leadership Executive & Stakeholder Communication Negotiation Strategic Planning Employee Training & Coaching Business Relationship Management

AI & Emerging Technology

AI Transformation Agentic AI AI-Agnostic Agents AI-Assisted Workflows Claude Code SAP Joule Digital Transformation

Technical Foundation

Java Python Linux Cloud Computing Network Administration Storage & Backup Systems DevOps

Certifications

ITIL Service Transition (ITIL-ST)

PeopleCert
Issued Oct 2019 · Credential ID GR753063175DT

SAP Sales Cloud — An Overview

SAP SE (openSAP)
Issued Mar 2019

Reimagine Customer Experience with SAP C/4HANA

SAP SE (openSAP)
Issued Mar 2019

Freedom of Data with SAP Data Hub

SAP SE (openSAP)
Issued Mar 2019

ITIL® Intermediate Certificate in IT Service Design

PeopleCert
Issued Feb 2019 · Credential ID GR752052178DT

Integration — The Key to the Intelligent Enterprise

SAP SE (openSAP)
Issued Feb 2019

ITIL® Intermediate Certificate in IT Service Strategy

PeopleCert
Issued Feb 2019 · Credential ID GR751058728DT

ITIL Foundation Certification

PeopleCert
Issued Oct 2018 · Credential ID GR750482990DT

Red Hat Certified System Administrator

Red Hat
Issued Oct 2014 · Expired Oct 2017 · Credential ID 140-203-860

Brocade Certified vRouter Engineer

Brocade
Issued Jul 2014

VTL and Deduplication Online Training

FalconStor Software
Issued Apr 2013

Dell™ Certificate for Storage Systems

Dell
Issued Jun 2014 · Expired Jun 2015

Dell™ Certificate for PowerEdge™ Systems

Dell
Issued Jun 2014 · Expired Jun 2015

Education

  • Apprenticeship, Software Engineering aicas GmbH · 2002 – 2005
  • High School, Economics Robert Schumann Schule · 1999 – 2001
  • Languages German — Native or bilingual proficiency
    English — Fluent
    Chinese — Elementary proficiency
  • Volunteering Betriebsrat, SAP Hybris — May 2020 – Jul 2024
    Wirtschaftsausschuss, SAP Hybris — 2023 – Jul 2024

Courses

  • Dell™ Training for Desktop SystemsFalconStor Software GmbH
  • Dell™ Training for PowerEdge™ SystemsFalconStor Software GmbH
  • Dell™ Training for Storage SystemsFalconStor Software GmbH
  • FalconStor VTL and DeduplicationFalconStor Software GmbH
  • Lead SAP Teams to Great ResultsSAP Hybris
  • Managing and Managing PeopleSAP Hybris
  • IFB ArbeitsrechtSAP Hybris
  • IFB BetriebsverfassungsrechtSAP Hybris
  • IFB Fit in personellen AngelegenheitenSAP Hybris
  • IFB SozialplanSAP Hybris
  • IFB WA – Kompakt 1 & 2SAP Hybris

Patents & Honors

Data Deduplication Cache Comprising Solid State Drive Storage and the Like

US Patent 15/406,198
Filed Jan 13, 2017

SAP Catalyst

SAP Hybris
Jan 2018 & Jan 2019 — SAP Catalyst program participant